Youtube marketing by the numbers. As you can see, the video has been seen almost 57 million times and was uploaded on May 1, 2011. This video on Youtube offers links in the video description area to the website, Twitter and Facebook fan page.
The video is not "professional" in that it does not has perfect lighting, perfect sound nor a studio setting. I am sure those who are professionals who will critique the video marketing project as a marginal production.