The Blog - Where Business Collides with Human Nature

Step by Step Link Building Instructions to Remove the Mystery of Ranking in Google

Most Internet marketing experts agree that getting ranked on Google is:  Link building.  What remains a mystery and a matter of opinion is where, when, how many, what is quality and what really matters.

Since the goal (which is repeated over and over again by Google) is to give people exactly what they are looking for, we will prioritize service to people as when creating a link building campaign.

If you don’t have the budget to hire an expert SEO company or link building service company, you will find the following instructions very helpful.

Topics: Link Building SEO Keywords Inbound Marketing

How to Ask About Writing a Guest Blog for Another Website

Here is a good example for how to ask for to be a guest author on another website:

Topics: Link Building Guest Blogging Inbound Marketing

Easy Ideas to Write Exactly What People Want to Read

 

The question about "what should I say?" remains a puzzle for many. Creating an important message makes even the most experienced professionals think in circles. 

Topics: Business Blogging Marketing Inbound Marketing Content Marketing Creativity Writing

Information is Now Worthless: Think Transformation

"Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to Google CEO Eric Schmidt. That’s something like five exabytes of data, he says."  “The real issue is user-generated content,” Schmidt said. He noted that pictures, instant messages, and tweets all add to this.

Topics: Analytics Internet Marketing Inbound Marketing Content Marketing

What is Retargeting and How Does it Work?

Retargeting is a form of marketing online in which you target users who have previously visited your website with banner ads on display networks across the web. 

Topics: Retargeting Campaign Internet Marketing Inbound Marketing

How to Find and Work with Awesome Guest Bloggers

If you have a business blog, then you are probably aware of the challenges of coming up with topic ideas, finding time to write, and – let’s face it – keeping that blog alive. This explains why blogs on the subject of blogging are so popular. Here are just a few titles about blogging you will see online:

Topics: Business Blogging Guest Blogging Inbound Marketing

Shameless Inbound Marketing Tactics Guaranteed to Work [infographic]

There is no marketing like inbound marketing but to have an effective marketing plan you must know these shameless marketing tactics.   The infographic from Hubspot will keep you focused and feeling guilty (since they work so well):

Shameless Marketing Tactics Hall of Fame Infographic

Topics: Guerrilla Marketing Ideas Internet Marketing Inbound Marketing

List of 11 Webinar Software Options for Online Web Meetings and Conferences

Here are eleven great webinar software options for your online meetings, conferences and webinars.  The good news:  Several are free to use.  The list of online webinar software is in no particular order.  Of course these tools are perfect for your inbound marketing plan and will no doubt inspire many new guerrilla marketing ideas.  (The list has grown beyond eleven and yes, I saved the best for last in the list below).

Topics: Presentation Tools Software Video Marketing Free Software Inbound Marketing Webinars

Inbound Marketing Infographic - From Start to Finish

I was in my twenties when computers computers with tiny memories became a reality. Pencil, paper and calculators were the tools of the day. "Inbound marketing" as a term had not been invented. You may find the mind shift difficult if you are accustomed to using fliers, business cards, paying for advertising and interrupting people to get their attention. I get how the mind shift can be difficult to accept. This infographic will help.

This inbound marketing infographic shows how the process works from start to finish.  It is a high level overview and your inbound marketing strategy needs more than a five minute review of an infographic.  This inbound marketing infographic will act as a map and help you understand where your online marketing plan fails.

Topics: Inbound Marketing

Inbound Marketing Lesson from Brian Halligan on Bloomberg TV

Marketing reality can change once you have an inbound marketing lesson.  Here is an inbound marketing lesson of the day as Brian Halligan is interviewed on Bloomberg TV.

Take a lesson from the Grateful Dead Brian Halligan says. A few of the talking points from the interview about inbound marketing. 

Topics: Inbound Marketing

Inbound Marketing vs Outbound Marketing [infographic]

Watch the Inbound Marketing Movie:

You may have missed the movie and still interested?

This infographic shows the appeal of inbound marketing vs. outbound marketing.  Reduced costs and effectiveness are benefits as our culture has changed to gadgets and search engines to solve problems.

If you have not yet changed your marketing plan to include inbound marketing, this infographic gives an overview to help you get started:

Topics: Inbound Marketing Outbound Marketing

The Buzz About Buzzwords

The Buzz About Buzzwords by Brittany Lyons highlights the pro's and con's of using buzzwords.

Anyone who's spent any time in the business world knows that regardless of your goals or plans to get there, if you don't have an air-tight presentation, you're dead in the water. Thus, it's unsurprising that thousands of different how-to articles, books or even whole courses have sprung up around the question of building a memorable presentation, and most of them heavily espouse the use of “buzz words.”

But what are these magic little words, and how do they really work? More importantly, what are the dangers of relying on them too much?

Topics: Guerrilla Marketing Inbound Marketing Buzz Marketing