The Blog - Where Business Collides with Human Nature

Four Warm Weather Guerrilla Marketing Ideas for Small Business

Summer is fast approaching, and small business owners may be trying to come up with creative guerrilla marketing to promote their business.  WePrintQuick.com wants to share some relatively inexpensive ideas that you can use to promote your business and attract customer loyalty.

Topics: Guerrilla Marketing Ideas Direct Mail

A Great List of 13 Online Scheduling Software Programs

Scheduling meetings shouldn't require multiple emails. Give prospects and customers appointment scheduling power with a meeting scheduler.

A meeting scheduler is software that facilitates a group of individuals scheduling a meeting easily and quickly.

Rather than having back-and-forth conversations finding a time that works, a meeting scheduler is a link that your team can send to one or more individuals allowing them to see available times for the person or group they are trying to book with.

Topics: Software Time Management Sales Free Software

Fundamentals of Banner Ads

Banner ads are so attractive and appear to sizzle on the website screen. When viewing e-magazines or websites monetized from ad clicks,  the banner ads may be more appealing than the content.

You think to yourself:  "Those banner ads sure look juicy.  They look so good that I want one." You search through the Internet looking for ways to get paid with banner ad placement on your website.  How about a few tips?

Topics: Banner Ads Internet Marketing

Beware of Free Conference Calling Services

Free conference calling services are great addition to any guerrilla marketing plan.  For being exposed to a couple of ads when you set up a call, you can run a telephone conference with your prospects, contractors, or employees.  However, there are some downsides you may not be aware of as the host of the conference call.

Topics: Technology

70% of Business Professionals Still Use Business Cards

According to an online poll, over 70% of business professionals still use printed business cards while an amazing 13% never use them at all, and 14% under-utilize their printed card. 

The poll numbers contradict recent trends where everyone has a smart phone, an iPod; iPad, or other portable device. Recently there has been much discussion in the business world about whether there continues to be a need for printed business cards.  Trends are shifting towards bumping devices and sharing information electronically through sites such as LinkedIn and Facebook; and some people are beginning to use digital business cards exclusively. 

Topics: Print Marketing Guerrilla Marketing Ideas

How to Hire the Best Printer for Your Next Marketing Campaign

The decision to order printed material to represent your business in an effective marketing campaign is a big one with much thought and time involved.  Frequently asked questions include:

  • What printer should I choose? 
  • What should my budget be? 
  • How can I know that I am getting a professional product at a reasonable price? 
  • What kind of customer service should I expect to receive? 
  • What do terms such as "4 over", CMYK and proof mean? 

This column is intended to introduce new entrepreneurs, as well as those who haven’t ventured into the realm of professional printers, to concepts they should know and understand when attempting to enter into a printing relationship.

Topics: Direct Mail

Marketing is About Making Money - by Richard Gabel

Before marketing can be effective, the entrepreneur must understand people.  Richard Gabel shares deep thoughts on how technology is influencing the culture and core of society and how new technology feeds the wants and needs people have.  Richard makes a serious point about whether marketing results be measured by the number of Facebook fans or the appearance of the marketing vehicles. 

Richard Gabel has been in the thick of business turnarounds for many years and has shared a few thoughts about marketing and the rapid changes happening in this guest post:

Topics: Marketing Marketing Strategy

Meek Leadership

Your leadership will determine whether you are a success or a person to be avoided.  Meek leadership reminds us that "Things are not always as they appear."  Mike Brice from Brice Consulting is the guest author with this excellent post on Meek Leadership.

Topics: Leadership

How to Use Personal Emails for Marketing Campaigns

This year you will write at least 50,000 words via email.  Each of your emails will most likely be sent to one person at a time for instruction, information and support.  Each email can be re-purposed for content marketing or other marketing campaigns.  Without doing so, you will not leverage the opportunity your emails provide for growing sales. 
Topics: Business Blogging Guerrilla Marketing Ideas Content Marketing Email Marketing

Inbound Marketing Infographic - From Start to Finish

I was in my twenties when computers computers with tiny memories became a reality. Pencil, paper and calculators were the tools of the day. "Inbound marketing" as a term had not been invented. You may find the mind shift difficult if you are accustomed to using fliers, business cards, paying for advertising and interrupting people to get their attention. I get how the mind shift can be difficult to accept. This infographic will help.

This inbound marketing infographic shows how the process works from start to finish.  It is a high level overview and your inbound marketing strategy needs more than a five minute review of an infographic.  This inbound marketing infographic will act as a map and help you understand where your online marketing plan fails.

Topics: Inbound Marketing

Speed to Market and Personalization

Is your small business not big enough?  Rely on speed.  Not rich enough?  Rely on personalization. Prioritize speed to market and personalization for all things related to marketing, service and delivering the product. 

It is impossible for an entrepreneur to win based on smarts, size and money.  There is always another business with more smarts, better research, a bigger team and more money. 

If you have speed to market and personalization top of mind, your competitors will find it difficult to compete. Many small businesses scaled quickly with speed to market and personalization but forgot the very thing that grew their brand and reputation.

Topics: Marketing Strategy Business Success Tips

Switching to VoIP for Your Business - Here's What You Need To Know!

 

Topics: VOIP Technology