The Blog - Where Business Collides with Human Nature

Magic Hands

I am about to do a magic trick right before your very eyes.  Without you realizing it, I am going to make something important to you disappear.  First you will see it, then you won't.  No doubt, if you are an entrepreneur, you will "know" how I did it.  No... my hand is not in your pocket or your wallet.  I am not going to steal your candy bar. It will be painless and there is no hypnotism involved.  (You can talk to the Mentalist if you are looking for hypnotism)

Topics: Time Management Personal Development

Caveman Marketing - How to be Smarter Than a Neanderthal Man

When people ask “why are you successful” the response should be “isn’t it obvious?” 

True story:

What did the first caveman who discovered fire do?

He went back to his cave and told his cavewoman “Cavewoman, cook me some food!”

What happened next?

Cavepeople ran to his cave and asked “what smells so good?”

The news of fire spread and cavepeople wanted more cooked food. How to make more fire was taught around the globe.

…not because of a generous caveman, but from a cavewoman who knew who to cook and make the food smell awesome.  

Topics: Success Funny Story

Advice for Someone With Expertise, but Afraid to Market and Sell

This topic relates to almost anyone, not just entrepreneurs. If you have a job and a quota, this can still work. Entrepreneurs have a harder time because there is no one standing over their head holding them accountable. Entrepreneurs create their own obstacles since feelings, emotions and comfort levels can have a more dramatic impact until a personal commitment and discipline takes over. 

If you or someone you know has experience, wisdom and high expertise but is afraid to market or sell their products or services, here is a bit of advice:

Topics: Guerrilla Marketing Marketing Selling Recommended Books Personal Development