The Blog - Where Business Collides with Human Nature

Caveman Marketing - How to be Smarter Than a Neanderthal Man

When people ask “why are you successful” the response should be “isn’t it obvious?” 

True story:

What did the first caveman who discovered fire do?

He went back to his cave and told his cavewoman “Cavewoman, cook me some food!”

What happened next?

Cavepeople ran to his cave and asked “what smells so good?”

The news of fire spread and cavepeople wanted more cooked food. How to make more fire was taught around the globe.

…not because of a generous caveman, but from a cavewoman who knew who to cook and make the food smell awesome.  

Topics: Success Funny Story

I Died at 55

Oddly enough it was not the personal catastrophes, pain or losses that pushed me to the point of death.  It was instead, the people who believed, who believed in me more than I.

The biggest changes came from two things:  

  1. Introductions  - A friend or associate had just enough appreciation to introduce me to another who would change my life.

    And/Or

  2. Invitations - They would make an invitation and ask me to attend an event, a club, a meeting, a dinner, etc.

With each introduction and invitation, I have connected with people who leave me humbled and appreciative.  It was not the clever wit that helped to improve connections. Instead, they acknowledged and treasured commitment, compassion, loyalty and action. 

Where can you find such people who have a truly selfless commitment, loyalty and the willingness to take action?

Topics: Paradigm Success Inspiration Story Success Stories