The Blog - Where Business Collides with Human Nature

Consideration, Respect and the Devil

Don't talk to sales people, they are the devil.  If you act like a sales person, people will think you are the devil.  Labeling people is detrimental to good relationships.  It is a bit like saying "all blondes are dumb" or "all accountants are boring".  If you label people, you are the devil.

Sales people can seem like the devil.  So can entrepreneurs who are too focused, marketing strategists who don't connect well, working mothers who are over their head or someone who is having chronic health issues.

Topics: Sales Deep Thoughts Leadership Communication

Six Tips to Hiring the Best Employees

Small businesses often begin with just a few family members or even as a solo venture.  Hiring strangers to take on integral roles and represent your business can be scary – but the economy is on the upswing and a recent survey even tells us that more than seven-in-ten businesses plan to grow their business over the next six months. So many businesses are finding themselves in the position of needing more employees.  As you contemplate how to hire a web designer or prepare to bring on an SEO specialist, consider these tips:

Topics: Hiring Recruiting HR

What to Offer on a Website for Amazing Results

What will it take to get a yes?  Not just a nod of the head, but action in the form of an introduction.

What it takes has been referred to as an ethical bribe, bait, an offer, a bargain, something free and by many other names.  I like to think of it as something valuable that will have high impact and make their day.  You can do it online, in a radio spot, by phone or on the TV.  The reason the Internet is a great option is because of the cost and convenience.

If you have any to all of the offers on the list below, you increase your chances of getting an introduction.

Topics: Inbound Marketing Conversion Landing Pages

The Best Free Press Release Sites to Spread Your Message

In a previous article, I have shared over 50 different free press release sites.  Instead of a large list, you need a more specific solution.  While it is difficult to point to any one free press release site as a clear winner, websites such as PRUrgent.com has been raved about even though it only has a PageRank of 3.  OnlinePRnews.com, is another free press release site that stands out.  You can find it on the list below which shows the best opportunities.

Included on the "best list" is PRLog.org.  You appreciate this resource because it allows links, tagging and branding for free.  

Topics: Press Release Guerrilla Marketing Inbound Marketing

Measure Sunshine

Sunshine can't be bought but you will see sunshine sold every month of the year.  Sunshine can't be touched but can be felt as a warm glow or a burning heat.  The lack of sunshine is instantly recognized and potentially perceived as a burden.

Topics: Business Surveys Paradigm Guerrilla Marketing Ideas

5 Essentials to Business Success

To execute your business success plan more effectively, here are (5) five essentials to ensure a long term healthy and prosperous business and answer the question:  "How Can You Improve Business in the Next 12 Months?"

Topics: Business Success Leadership Business Planning Business Success Tips

Pink Bat - Turning Problems into Solutions for Business Success

The Pink Bat Movie by Michael McMillan is a whiteboard video.  

Michael McMillan is not selling a book, he is promoting an idea.  He teaches concepts found within the book and will leave you wanting more.  Instead of a pitch about the book, he spends the time on the topic at hand:  "Do you see problems or do you see solutions?" 

Topics: Guerrilla Marketing Recommended Books Leadership