Recent years have redefined our value systems. The debate of "recession" will depend on which part of the country you are in. Those who are innovative and open minded will not only survive but thrive as they adapt to the new culture and re-invent their restaurant marketing plans.
Those who continue to repeat old patterns will struggle and resort to trying to out-working issues instead of out-thinking them. Instead of focusing on rising food costs, rising minimum wage, customer purchasing power and the like... my preference is simply to look more closely at you, your team, your business, and your community.