The Blog - Where Business Collides with Human Nature

If you are new to freelancing or thinking of becoming a freelancer, you’ll no doubt have lots of questions, especially about the legal and regulatory paperwork you need to obtain and manage throughout the business year.

Freelancing, particularly if you are unincorporated, is one of the least paperwork-intensive forms of business ownership. Nevertheless, you are still a business and you need to be sure you have the right licenses or permits, make estimated tax payments on time, report your earnings each year, and deal with client paperwork such as contracts, non-disclosure agreements, and more.

"Social media expert Gary Vaynerchuk talks about his life and dreams as an entrepreneur."  - says Entrepreneur.com   Gary is more than a social media expert.  His unique approach and "give it all you got" mindset sets him apart. 

A Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.  - Wikipedia

A Marketing Strategy is a strategy that integrates an organization's marketing goals into a cohesive whole. Ideally drawn from market research, it focuses on the ideal product mix to achieve maximum profit potential. The marketing strategy is set out in a marketing plan. - BusinessDictionary.com

A Marketing Strategy is the result of decisions being made about how a particular product or service will be promoted to its target customers. Marketing strategies are used to increase sales, launch new products and generally provide profit for a company. Strategies involve the construction and implementation of the marketing mix. The marketing mix, which is also known as the five Ps, refers to the product, price, packaging, promotion and place or distribution. - WiseGeek

Finding reasons to celebrate is pretty easy for me even when success is not obvious.  Looking on the bright side, being hopeful (but cautious) is a habit.  Playing the "glad game" was learned from Polly Anna when I was but a toddler.  

There are moments when celebration may not be the first choice.  

Here are eleven great webinar software options for your online meetings, conferences and webinars.  The good news:  Several are free to use.  The list of online webinar software is in no particular order.  Of course these tools are perfect for your inbound marketing plan and will no doubt inspire many new guerrilla marketing ideas.  (The list has grown beyond eleven and yes, I saved the best for last in the list below).

If you had the opportunity to ask Steve Jobs one question, what would it have been?  This is a video where Steve Jobs gave advice to entreprenuers with a great excerpt from the D5 conference with Steve Jobs and Bill Gates.  Steve Jobs shares his advice or "secret" to creating successful companies.  Before you watch the video, can you guess what the advice might be?  Are you thinking that he will say:  Go to school, work hard, have more friends?  Watch and listen to Steve Jobs' advice about how to achieve success:

During the evolution of your business, there can be confusion about the trade name and the the process of business name registration.  What is the difference between a trademark and tradename?  Is there legal branding protection with a trade name?  Can a trade name be the same as your trademark?