The Blog - Where Business Collides with Human Nature

A Woman's Paradox: 71% of Moms are in the Workforce [infographic]

The unique challenges facing today's working women drives many out of the workforce and into an entrepreneurial venture.  There are two option:  Continue to carry the burden and live a paradox, quit and be a stay at home mom or start a small business which offers more flexibility and balance of life.

Topics: Leadership Human Resources

6 Tips to Be More Responsive to Customers

In an era of instant communication, information overload and search engines, word of mouth recommendations and customer satisfaction are more important than ever before.  Your online reviews ARE your reputation and how you handle Yelp, Zagat (Google+), Facebook and Twitter make the difference between success and failure.  It’s vital that your business responds quickly and efficiently to customer requests, complaints and questions.  Communicating with your customers across a variety of different channels, along with timely responses to inquiries and support issues, will help keep them happy, satisfied and ensure they remain customers.

Topics: Customer Service SocialMedia

Not the Same Old Garden Path - How we can literally think differently

As we age, neuroscientists tell us, our thoughts and patterns become more ingrained.  The way our brains process, sort and ultimately respond to questions is akin to taking the same path through the garden over and over.  We get to know the path very well, and it becomes familiar to us. As long as the problems we face are familiar, so are our approaches to solving these problems. We are in our intellectual “comfort zones.” 

What happens if our efforts to solve a problem aren’t producing innovative results? The thought might occur to us, “How do I go about thinking differently?”  When we are asked to deviate from the paths ingrained in our minds, it may seem like an interesting notion, but here’s where the going gets tough.  Despite trying to think differently, we typically end up with little to show for our efforts.  Our steps continue to lead us down the same old garden path.

Topics: Innovation Recommended Books Inspiration Entrepreneurship

Business Startup Failure Rates [infographic]

Reviewing the infographic about business startup failure rates, it appears that a mobile game business may be the best opportunity.  If you do create a mobile game, do me a favor?  Please create a game which has some educational value that will help people gain skill and knowledge.

Topics: Start a Business Business Success Failure