Awesome Restaurant Marketing Ideas!

International Eat Ice Cream for Breakfast Day

Eat Ice Cream for Breakfast Day is celebrated the first Saturday in February and originated in Rochester, NY and created out of sheer winter boredom 50 years ago in the 1960s.  Florence Rappaport, a mom in Rochester, NY. decided it was time to give her kids sometihing to look forward to, other than another day of gray skies and snowfall. So, she created this day with her two young boys. The exact year of the first ICFBD is unrecorded, but it is speculated to be 1966, when a huge blizzard hit Rochester in late January, dumping several feet of snow on Rochester and shutting down schools.  When the siblings grew up, they held parties and introduced the tradition to friends while in college, and the tradition began to spread.

Topics: Restaurant Marketing Celebration Restaurant Marketing Ideas