The Blog - Where Business Collides with Human Nature

Ban the Phone Book Campaign [infographic]

There is now a ban the phone book campaign moving across America.  18 states across the US are now (in at least some parts) only delivering white pages phone books to those who ask for them.  San Francisco has even enacted “opt-in” legislation for the delivery of the yellow pages.  This infographic shows how the white pages have not only become unwanted but are a costly waste to taxpayers.

Topics: Phone Book Marketing Culture Change Ecology