The Blog - Where Business Collides with Human Nature

How to do Webinars 101: Tips, Tricks & Don’ts

If your talent is "speaking and presenting" and you want to learn how to excel and implement webinars into your marketing mix, this is for you. Andrea Goodkind, Senior Marketing Manager at BrightTALK goes through the basic elements of doing webinars. Webinars are a great tool to create and nurture higher-quality leads.

Topics: Marketing Webinars

The Basics of Conversion Rate Optimization for Websites

"Keep it simple stupid." - Coined by Kelly Johnson

"Don't make me think." - Steve Krug wrote the book.

"Life is really simple, but we insist on making it complicated." - Confucius

"It is always the simple that produces the marvelous." - Amelia Barr

"In building a statue, a sculptor doesn't keep adding clay to his subject. Actually, he keeps chiseling away at the inessentials until the truth of its creation is revealed without obstructions. It is not daily increase but daily decrease; hack away the unessential." - Bruce Lee

You have heard wisdom about "simple" a thousand times but your brilliant and complex mind wants to add to the puzzle while you are hoping to provide a solution. A website page (aka landing page) is created to deliver awesome to someone interested in the topic. A conversion happens when someone shares contact information because they see the relevance, understand and believe. An over complicated mind can add more than what is necessary which makes people pause vs greasing the proverbial wheel to get an introduction.

Topics: Inbound Marketing Conversion Landing Pages

11 Guerrilla Marketing Metrics You Should be Measuring

Any successful entrepreneur has a dashboard which shows measures of guerrilla marketing success at any moment throughout the week. The terminology changes depending on the type of business and culture.  Metrics, KPI (Key Performance Indicators) or MOSvT (Measures Of Success vs. Target).

Topics: Guerrilla Marketing Analytics

The Freedom Syndrome Test

Business ownership and being an entrepreneur is about “I am responsible”. At times, this is interpreted as “I have the total freedom to do what I want.”

Success stories rarely include major failures along the way, the proverbial blood spilled, families splitting, health failing and people harmed.  

The difficulties can be avoided if they did not have a syndrome that prioritizes theirr hunger for freedom.

My response to those wanting to start a business or become an entrepreneur "Avoid the Freedom Syndrome”

Topics: Paradigm Leadership Planning Entrepreneurship

Chance Marketing

Successful entrepreneurs are risk takers who are willing to consider "Chance Marketing" knowing there is a possibility of failure.  As a result, entrepreneurs are the ultimate target for salespeople selling advertising. Their pitch is: "Anything that improves the chance of improving sales is worth looking at."

Topics: Guerrilla Marketing Advertising Marketing Strategy

How Can I Get into the New York Times?

It's been about seven years since I sat across the dinner table from Cameron who had the honor of being invited to celebrate Gary Vaynerchuk's 300th video blog for Wine Library TV. After dinner, my new friend says to connect and follow Gary V - so I did.  

No, we are not best friends (though I do have a book Gary V signed saying: "To my new BFF") but he does remain an inspiration and resource. What you may not know is that Gary Vaynerchuk is on HubSpot's advisory board.  As a HubSpot partner and perpetual inbound marketer, I appreciate working with a company with such an advantage.

Gary V. offers advice in his recent video to help you understand how to get in the New York Times, in front of the bigger celebrities or get connected to that BIG audience.

Topics: Guerrilla Marketing Marketing Marketing Plan Inspiration