The Blog - Where Business Collides with Human Nature

Learn if Your Website is Mobile-Friendly with a Google Test in 30 Seconds


There is a big buzz going on related to "mobile-friendly". Since Google announced "mobile friendly" will become one of the criteria for ranking, many website designers and software sales people are overly excited with a new reason to sell small businesses and entrepreneurs the next website.

Google have announced their campaign to get website owners and webmasters ready to update their websites for changes in mobile friendly ranking factors, with a deadline set by the firm of the 21st April 2015.

As of this date Google has advised they will be expanding their use of “mobile-friendliness” as a ranking signal, and that it will affect all mobile searches worldwide. There is expected to be a significant impact in Google’s search results so we are advising below what website owners can do to ensure they are ready in plenty of time.  

Topics: SEO Inbound Marketing Google Mobile Marketing Webdesign

Hazards of Anonymous Surveys

To survey people anonymously is not typically a path to business success.  Asking for opinions without knowing the source and background of those giving the answer could have decision makers who are not in touch going down a dead end.

This is definitely true when asking for opinions about how to improve a product or service or asking opinions about which is better and what are the preferences.

The answer risks accuracy unless more is known about the context in which the answer is shared.  Who has the expertise to answer and who is simply blowing smoke?  

Topics: Business Success Tips Surveys