The Blog - Where Business Collides with Human Nature

6 Great Ways to Lose Customers

You just might be making a mistake or two that’s costing you customers! Just a 5% increase in customer retention can increase profits up to 95%, so it makes sense to find your problem and implement a solution before your business takes a hit.

Topics: Customer Service Business Success Tips

What is Your Churn Rate?

Do you have a churn policy? Is it "Good riddance"? Or as Mr. Wonderful on Shark Tank would say "You are dead to me"?  

It's easy to give up on people who have given up on you. Without an understanding of why they rejected you, it is difficult to improve. "Complaints" are the most valuable type of feedback but when they "walk away" or "unsubscribe", guessing is all you have.

Topics: Marketing Statistics Customer Service Conversion Ecommerce

Catching Fish With Strawberries and Cream

They look the other way, ignore your Facebook page, delete your email without reading and discount your interview. While your business is appears to visible, it might be intentionally ignored in the new world of media.

You take it personally because you took hours picking the exact photos for your website, the faucet for your AirBnB rental, the perfect font for your landing page. Perfection is ignored and it is all personal.

In reality, there is little seperation betweein personal and business.  This blur between personal and business warps our judgment and what appears to be so important may not be so.

Topics: Guerrilla Marketing Social Media Marketing Inbound Marketing Marketing Strategy

How to Be More Productive [video]

To be more productive, follow these simple steps:

Topics: Productivity Personal Development

How CEOs Start Their Business [infographic]

CEOs took part in this year's annual survey of companies on the Inc. 500. 

  • 45% said their biggest pitfall in the first 12 months was having too little startup funding.
  • 46% percent dipped into their own bank accounts to get business off the ground.
  • 47% launched their businesses with a partner.
  • 12% had issues with said partner.
  • 57% called home their office because they couldn't afford a real one. 
  • 52% worked more than 80 hours a week.
Topics: Start a Business Entrepreneurship

Linkedin Pulse & Why it Matters

LinkedIn turned into a content site with anyone having the option to write an article on Pulse. When they added Pulse, only influencers were invited. Now anyone can post an article. You can access LinkedIn Pulse here:

Topics: Social Media Marketing Inbound Marketing Linkedin

SEO - That was Then & This is Now

Did you ignore the hype over the last 10 years about SEO? Are you tired of the emails, spam and phone calls with big claims "We can make you #1 on Google in 7 days"? The idea of a brick and mortar business relying on the invisible world of the Internet or SEO where terms about "keyword ranking" have been foreign.

It no longer matters. The tricks, strategies, tactics, white hat, gray hat and black hat for keyword ranking is being outsmarted by search engine software.

The new world media and technology, Internet marketing, social media, content marketing and the new hot "inbound marketing" has changed. Not everyone has caught up and "experts" will keep trying to sell the old.

Topics: SEO Inbound Marketing

Fighting With a Hanky

We are Musketeers.

Topics: Entrepreneurship