The Blog - Where Business Collides with Human Nature

How to Use Personal Emails for Marketing Campaigns

This year you will write at least 50,000 words via email.  Each of your emails will most likely be sent to one person at a time for instruction, information and support.  Each email can be re-purposed for content marketing or other marketing campaigns.  Without doing so, you will not leverage the opportunity your emails provide for growing sales. 
Topics: Business Blogging Guerrilla Marketing Ideas Content Marketing Email Marketing

Inbound Marketing Infographic - From Start to Finish

I was in my twenties when computers computers with tiny memories became a reality. Pencil, paper and calculators were the tools of the day. "Inbound marketing" as a term had not been invented. You may find the mind shift difficult if you are accustomed to using fliers, business cards, paying for advertising and interrupting people to get their attention. I get how the mind shift can be difficult to accept. This infographic will help.

This inbound marketing infographic shows how the process works from start to finish.  It is a high level overview and your inbound marketing strategy needs more than a five minute review of an infographic.  This inbound marketing infographic will act as a map and help you understand where your online marketing plan fails.

Topics: Inbound Marketing

Speed to Market and Personalization

Is your small business not big enough?  Rely on speed.  Not rich enough?  Rely on personalization. Prioritize speed to market and personalization for all things related to marketing, service and delivering the product. 

It is impossible for an entrepreneur to win based on smarts, size and money.  There is always another business with more smarts, better research, a bigger team and more money. 

If you have speed to market and personalization top of mind, your competitors will find it difficult to compete. Many small businesses scaled quickly with speed to market and personalization but forgot the very thing that grew their brand and reputation.

Topics: Marketing Strategy Business Success Tips

Switching to VoIP for Your Business - Here's What You Need To Know!

 

Topics: VOIP Technology

10 Ways to Increase Sales with Guerrilla Marketing [infographic]

Increase sales with guerrilla marketing ideas shown in this infographic.  You will not limit your marketing plan to just ten but after reviewing this infographic, I think there are at least a couple you missed:

  • Use analytics  - measure results
  • Retargeted advertising  (guerrilla marketing)
  • Improve the loyalty program  (guerrilla marketing)
  • Know your customers better  (the persona per inbound marketing)
  • Invest in mobile marketing  (guerrilla marketing)
  • Build relationships  (a foundation of guerrilla marketing)
  • Focus on localization  (think local)
  • Socialize your site  (inbound marketing)
  • Manage your reputation online (beyond a website)
  • Gamify your website with apps (be interesting)
Topics: Guerrilla Marketing Ideas

You can charge anything you want but Fedora will do it for $3.33 per hour

How much you charge for something may not have any direct impact on your sales and profits.  If you charge $1,000 an hour for services, but if no one accepts it, then the high fee becomes a path to low sales and profit.

  • If you have no one looking for your product or service, you will use a "pitch" to convince someone there is a need and get a sale.
  • If there are buyers who are hungry and searching feverishly for your product or service but see a large buffet of choices, you will send the message about how your product or service is either:  the best quality, the cheapest, the most valuable, the fastest, the most trustworthy.
  • If your business is one of a kind and people need you more than you need them, I hope you hear them knocking at your door. 

Charging by the hour will leave any entrepreneur open to hiring someone else offering a cheaper price.  

Topics: Team Building Hiring Outsourcing