The Blog - Where Business Collides with Human Nature

Marketing Basics: Creative Identity and Branding

Branding.  How many books and articles have been written about marketing and branding?  My soapbox for entrepreneurs includes "branding is a symptom" and is the result of consistently over-delivering products or services vs. what is promised.  A small business owner does not always have the resources or foresight to create a high impact image like larger companies do.  Which comes first?  Will it be what people say about your business?  Or is it the result of a marketing plan which specifically decides the brand identity? 

Topics: Marketing Branding

The Top 100 Blogs According to Technorati

The top 100 blogs list has been announced by Technorati.  Technorati is the leading blog search engine and directory; Technorati.com indexes more than a million blogs.

Topics: Business Blogging Inbound Marketing