Where Business & Marketing Collide with Human Nature

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Definition of Guru and is it GobbledyGook

Guru is a buzzword in business and internet marketing which you may use to describe another.  Or maybe it is a term you use to describe yourself. 

Interestingly, the word guru orginates in Sanskrit. 

- Gu indicates darkness.

- Ru indicates destruction.

A guru is considered "a dispeller of darkeness".

Anyone able to shed light (dispel the darkness) on a topic for another might be considered a guru.

A fifth grader who understands the new technology becomes a guru to the retired engineer. 

A staff person with more experience than a boss will no doubt be a guru in their own right.  The question for the business owner will be:  "Should I hire 'gurus'?"

The answer is 'Yes'.  Hire gurus.  Hiring people who "dispel darkness" and shed light on how to create sales and profit for your business is a plus.  It is a challenge to lead gurus who have their own view of the world unless you raise the bar and think in terms of empowerment vs. control.

The challenge for the entreneurial business owner will be:  "How much is a guru worth?"  "What is the ROI when paying more for a guru?"

www.wisegeek.com shares a bit about "guru":

A guru is a spiritual teacher, someone who leads a disciple to wisdom and self-realization, imparts knowledge on the disciple, or guides the disciple to divinity. The word guru is commonly used in the Hindu, Buddhist, and Sikh traditions to indicate a religious teacher. The word originates in Sanskrit, and is formed by the syllables gu and ru. Gu indicates darkness, and ru indicates destruction. Thus, when translated directly, guru means ‘dispeller of darkness.’ This simple etymological explanation is supplemented by the postulation of numerous texts discussing the nature and role of a guru. A popular example of such a discussion would be that of the etymology of the syllables gu and ru to indicate the juxtaposition of light and dark, where ignorance is dark and knowledge, particularly spiritual knowledge, is light.

As the term "guru" is tossed around in the business and marketing worlds, and has become distracting and proves, in reality, to be unhelpful.  The phrases "top quality", "best service", and "innovative" are instantly filtered and minimized in the potential buyer's mind as these words have become gobbledygook.

Does "guru" now fall into the category of GobbledyGook?

David Meerman Scott is a guru of GobbledyGook and you can use Gobbledygook Grader to evaluate your website, email, business marketing fliers and even your press releases.

Here is where you can do a GobbledyGook Grade on your content:

gobbledygookgrader resized 600


The Gobbledygook score for this blog article is 82/100. 

Learn more about Gobbledygook from David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the hit new book World Wide Rave.

Gobbledygook Phrases Used In 2008

From Dow Jones, see an analysis of the most overused Gobbledygook in all 711,123 press releases sent in North America in 2008.

David Meerman Scott's Book is available:

new rules for PR marketing

You can find it on the recommnded books for business success list.

Topics: Guerrilla Marketing Internet Marketing Definition