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"Maximize impact and return on investment:  Be personal, unpredictable and interesting."

After thousands of employees, success stories which includes repeatedly doubling sales, restaurant turn-arounds, quintupling sales as a restaurant owner, I pass on to you tools and restaurant marketing ideas which have helped many in the restaurant business enjoy success.

The articles about restaurant marketing are but a small piece of the puzzle and I offer them free of charge to help you get over the obstacles.

Michael Hartzell specializes in the training and development of individuals and organizations with a primary focus on innovative marketing to grow sales and profits.

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Use Steve Jobs Commandments for Your Restaurant [Infographic]

  
  
  

If Steve Jobs was the CEO of a restaurant company vs. a software company, what might he do?

According to the infographic below, there are 10 commandments which can apply:

  1. Go for perfect.
  2. Tap the experts.
  3. Be ruthless.
  4. Shun focus groups.
  5. Never stop studying.
  6. Simplify.
  7. Keep your secrets.
  8. Keep teams small.
  9. Use more carrot than stick.
  10. Prototype to the extreme.
steve-jobs-fe07

Larger image on Newsweek

It Steve Jobs had used his 10 commandments in restaurant company, what would that look like?  Would McDonald's have a large rival?  Would the buzz be around the next secret recipe?

  • Note that the commandment is "go for perfect", not "be perfect".
  • Think about if you have the ability to kill a project off that you had invested heavily into.  How long do you hang onto the old thoughts or ideas even when it becomes apparent they will not work?
  • Shunning focus groups sounds almost the opposite of what "should be".  Don't we want to have feedback and comments?  If you only create what others will say is satisfactory, you remain so.
  • I have to love "never stop studying" since my mantra is "Knowledge empowers so learn and teach."
  • When you hear "simplify", what is conjured up is "easier" or "faster".  Possibly you think of simplify as "less work".  All very attractive thoughts for most people.
  • To keep secrets in a world that is transparent is again a reverse.  Is it possible that the better path in a transparent world is to work even harder to keep the secrets?  When something appears to be as common as water, who cares?
  • Of course "carrots are preferred" you will say.  Not all companies rely on the carrot.  Sticks are cheaper and get very quick results.

All in all, if the company called "Apple" was instead a restaurant business, don't you believe that many restaurateurs would be out of business?

The story Steve Jobs tells in a video is what I call:  "Quite School, Get Fired, Face Death".  What would have happened out of college if he had worked in a restaurant instead?

Write down your 10 commandments.  The dots will connect if you pay attention.

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