"Keep it simple stupid." - Coined by Kelly Johnson
"Don't make me think." - Steve Krug wrote the book.
"Life is really simple, but we insist on making it complicated." - Confucius
"It is always the simple that produces the marvelous." - Amelia Barr
"In building a statue, a sculptor doesn't keep adding clay to his subject. Actually, he keeps chiseling away at the inessentials until the truth of its creation is revealed without obstructions. It is not daily increase but daily decrease; hack away the unessential." - Bruce Lee
You have heard wisdom about "simple" a thousand times but your brilliant and complex mind wants to add to the puzzle while you are hoping to provide a solution. A website page (aka landing page) is created to deliver awesome to someone interested in the topic. A conversion happens when someone shares contact information because they see the relevance, understand and believe. An over complicated mind can add more than what is necessary which makes people pause vs greasing the proverbial wheel to get an introduction.
Here is an interesting infographic to think differently about conversions:
The next step is to create a checklist from the infographic. Not everything may be applicable but certainly there is more opportunity for all of us looking for more introductions. (aka conversions)