The Blog - Where Business Collides with Human Nature

Three Ways to Establish a Good Reputation

You may feel like you are carrying a heavy burden on your shoulders, especially when first starting out. Keeping up is not enough to build success. There are also marketing considerations to take into account – especially when it comes to brand reputation.

Whether you have a product to sell or services to offer, it is vital to establish a good reputation with your potential client base. It is unwise to assume that consumers will automatically view you in a positive light. There is a certain amount of wooing that comes with the new business territory. Like any part of a small business strategy, setting up an accurate and effective view of your services can make a big difference in revenue.

Topics: Reputation Management Online Marketing

Negative Online Reviews, and What Your Company Can Do About Them

Summary: Consumer review sites are constantly growing in prevalence and in influence, which means that a negative review can be disastrous for a small business.

In this article, we will:

Examine the ways in which online reviews can be influential to consumer behavior;

Discuss methods for minimizing negative reviews; and

List some methods for properly addressing reviews as they materialize.

Topics: Reputation Management Online Marketing