The word an entrepreneur loves to hear is "yes" and it comes from faith, trust and curiosity. A landing page is a moment of decision where seven short seconds can make all the difference. As the seconds click by, here are barriers to getting a "Yes! I will complete the form and give you my real information!":
call to action
Headline does not
or is missing
too long to load
There is no testing
to know what is working
Here is an infographic to review seven landing page flaws and how to fix them:
The purpose of a landing page is to have an exchange, get an introduction and make a connection. As landing pages have become a standard tool by which to "build a list" and no longer a new idea, it is tougher to stand out and be trusted.
If it is not obvious your website landing page has more to offer than what can be Googled easily, skip creating a boring website landing page with a form and just give away the offer with a click. Or do work and build something to make your offer worth enough to a stranger that will compel them to take a risk with you.