The graphic below shares simple thoughts about blogging for business success. A pdf is available here or by clicking on the graphic.
This is a simple representation that emphasizes the importance of keywords on your "to-do list". It serves as a reminder that a landing page where people can introduce themselves is a must in the closed loop marketing process.
Blogging without understanding the focus on keywords first is blogging without direction or purpose.
Blogging for business without an invitation or a landing page with an opportunity to try, buy, learn more, download, subscribe or join means you are creating a library vs. an opportunity to connect.