In this week's chart from Marketing Sherpa, they compare survey responses for top sources of traffic, and conversion of website visitors.
In the chart below, the darker bar on the left shows response to the greatest volume survey question, while the lighter bar on the right shows response to the conversion rate question.
Survey respondents indicated that organic search is the top source for volume and quality of website traffic. When buyers research products online, the search engine is often where they begin, and the majority of search engine users appear to trust organically placed ads over paid advertisements.
The research analysis also reveals answers to:
Why is there such a discrepancy between organic search and email marketing campaigns? Are social media ads effective enough to include in future planning?
For more information about lead generation tactics, be sure to download the free excerpt from the 2012 Lead Generation Benchmark Report here >