This infographic shows the appeal of inbound marketing vs. outbound marketing. Reduced costs and effectiveness are benefits as the culture has changed to gadgets and search engines to solve problems. If you have not yet changed your marketing reality to include inbound marketing, this infographic will give you an overview.
Inbound marketing needs more than just a blog, Twitter and Facebook. Inbound marketing requires that a business be very aware of the potential buyer's need (pain, hunger, want, passion). Free inbound marketing training is available and within a very short period of time a new marketing reality will begin to take shape which may not replace an outbound marketing plan but will certainly add value.
Watch the Inbound Marketing Movie and then buy the book: