The Seven Most Powerful Words to Persuade
Business propositions come my way several times a month. There is much dialog about the "unlimited potential" and how the possibilities are endless. The words and phrases work on the emotions and imagination to penetrate my overly analytic mind.
They may use any of the seven big and powerful persuasion words:
The person's NAME
Words which indicate they are in CONTROL
In the following video by Kevin Hogan, he explains which magic words are the most effective in the fine art of persuasion.
These are but a few of the words I hear during a conversation with someone who believes they are convincing me but in reality are trying to persuade.
The problem arises from the fact that I don't want to be persuaded to invest my time or money in any business. In fact, I am very resistant to those who decide the best approach is "persuasion" when presenting an opportunity. Regardless, this is where most will venture and they quickly leave me distant and uninterested.
It is possible to be convinced. Convincing me will require facts, figures, history, testimonials, references, spreadsheets, demonstrations, credentials and a demonstration (or two).
It becomes very apparent to the entrepreneur seeking support that I am interested in more than to be persuaded as I ask the facts and figures questions. The business plan, of course, should outline the facts very well and include the necessary research to show it is not just an idea.
Seth Godin shares his thoughts on Persuade vs. Convince.
" Marketers don't convince. Engineers convince. Marketers persuade. Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadsheet or some other rational device. "
The challenge to you: To get things done, you need cooperation from others. To get more cooperation, you will most likely use words of persuasion. If, in the end, all you have is persuasion, you will have someone emotionally engaged but intellectually they will hesitate because they are not yet convinced. If they are convinced, it is easier to persuade them to take action.
Bring your words AND bring your data if you are going to build teams and grow a business.