Michael McMillan is not selling a book, he is promoting an idea. He teaches concepts found within the book and will leave you wanting more. Instead of a pitch about the book, he spends the time on the topic at hand: "Do you see problems or do you see solutions?"
Authors, think about the approach. Is it about you, the book and the sale? The concepts and principles your book holds are the priority when developing a marketing plan.
Yes, the Pink Bat video may reveiw concepts you are familiar with. This approach of sharing the principles within a story is one to appreciate.
Business success happens when problems are turned into solutions.
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