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You are not here merely to make a living. You are here to enable the world to live more amply, with greater vision, and with a finer spirit of hope and achievement. You are here to enrich the world. You impoverish yourself if you forget this errand.

- Woodrow Wilson

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5 Essentials to Business Success

Posted by Michael Hartzell
 

You are about to execute your business success plan.  Here are five essentials to ensure a long term healthy and prosperous business.  

Ask yourself:  

How Can You Improve Business in the Next 12 Months?

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FIVE Essentials for Business Growth:
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The Unbelievable: 

  The goal is to have the customers say; 'WoW, how do they do that?"   Service?  Speed?  Out Care everyone?  Price?  Convenience?  Free?  Support?  Knowledge?  Make them scratch their head in wonder about something every day, week, month.... year.

check

The Invitation: 

    Unique & Personal Each and Every Time. I pronounce it "oopy".  The more unique and personal your invitation becomes the better chance of receiving a response.  Don't blast, don't treat everyone the same.  Give them oopy.

check The Leader: 

    With the highest skill & will.  Without a leader in place who will drag the business behind them vs. the other way around, any business will flounder.  If a business is being managed by someone who struggles to keep up with the current business volume and flow, how in the heck will that person be able to double the business over two to three years?

check The High Tech: 

     Latest and greatest - leave the competition behind.  Technology keeps a small business ahead of the large business as the logistics to invest and change systems and processes can be slow.  Technology can improve decisions with data, improve service, WOW the customer, create better efficiencies.  Technology can make a business look like a winner and people love to be a part of winning, successful teams (and technology can make it faster, easier, simpler & funner).

check The Mindset: 

     "Good" today is not good enough tomorrow!  Even as you execute today someone is becoming unimpressed and bored or another business is preparing to improve on what you offer and leap frog, thus pulling attention away from you.  Seth Godin offers this:  "Good" is not good enough.  "Good" is boring.  Where is your purple cow? 

Apply these essentials to grow your business and avoid the slow death other business are destined to suffer due to their lack of action.

salesgraph

Is your business growing? 

Which of these essentials does your business include?

If I was to walk into your business or review your business online and you are missing a few (or all) of these basic essentials, the next step would be to understand the barriers and "why".

If your business plan says:

  1. Do what other businesses are doing.
  2. Do saturation marketing and the same message to everyone.
  3. The leader can be hard working and maintain status quo.
  4. Don't invest time, resources, effort or training in technology.
  5. Have good quality and service that is equal to others in our industry.
Then I would get some business band-aids and buy business sadness flowers to prepare for the eventual business hospital.  Then you would call the very expensive business doctor to give you business drugs and business therapy.  You would say, "If only I had put the five essentials on the wall as a constant reminder, I would not be in the crummy business hospital getting tests from the business doctor." 

Disagree if you want on this one... but I am pretty firm in my opinion.  Take a look at the business success in so many other companies.  How many of these essentials do you see?

So how are you stuck?  Need forms?  How about a marketing planning calendar? Need to read more books to sharpen your saw?  Do you need videos about business success?  Need to contact me?   Who or what will keep you from making 2010 not just ok, but a year that Rocks?  If you let me know, I can be of better service and hopefully can do something UNBELIEVABLE!  

five essentials to business success

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Comments

Do what you want to do on your business it is yours just think first if it is good to your business or it is a start on how you fail...
Posted @ Saturday, February 06, 2010 3:56 AM by greg reyes
This is a very helpful post thanks for sharing. I've been seaching for such for a while now.
Posted @ Saturday, February 06, 2010 8:48 AM by Ashley Johnson
Greg, Good thought. Each decision is a Y in the road. Is it good for business? is a good question vs. "Will this make me feel better, be easier, etc" Which could be the path to failure. Thank you for your thought. Mike
Posted @ Saturday, February 06, 2010 9:14 AM by Michael Hartzell
Ashley, Thank you for commenting. If you were searching? Anything in particular? Mike
Posted @ Saturday, February 06, 2010 9:16 AM by Michael Hartzell
We're starting our own marketing division to a popular yet not so well known caterer, soon. Am not educated in today's economy or the stressors today's actions can bring tomorrow. Need business software, (ACT) and any other you think may help. Need all the help we can get.  
Thank you, Jeanne
Posted @ Tuesday, May 04, 2010 11:32 AM by Jeanne
Jeanne, So you are revving up for getting more leads? Inbound? Use Hubspot combines with Salesforce. 
Outbound? Whew. I have hundreds of ways. www.magicmarketingtips.com or http://www.michaelhartzell.com/library/restaurant-forms-spreadsheets/ have resources.  
 
Business plan, marketing calendars, break even spreadsheet and more. 
 
Marketing for a good caterer is good news. There are people in the city I bet already looking for caterers. (over half a million via Google)  
 
These tools and resources should get you part way. Best, Mike 
 
Posted @ Tuesday, May 04, 2010 6:44 PM by Michael Hartzell
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