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5 Essentials to Business Success


5 Essentials to Business Success top2

To execute your business success plan more effectively, here are (5) five essentials to ensure a long term healthy and prosperous business which should answer the question:  "How Can You Improve Business in the Next 12 Months?"

Apply the FIVE Essentials for Business Growth:


The Unbelievable


The goal is to have customers say; 'WOW, how do they do that?" - with Service?  Speed?  How do they Out-Care everyone?  - with Price?  Convenience?  Free?  Support?  Knowledge?  Make them scratch their head in wonder about something every day, week, month.... year.


The Invitation


Each invitation must be Unique & Personal each and every time. The more unique and personal your invitation becomes the better chance of receiving a response.  Don't blast, don't treat everyone the same.  Automation is helpful to getting more done but can also send the message of "you are not important". 


The Leader


A leader must have highest skill & will.  Without a leader in place who can, and will, drag the business behind them vs. the other way around, any business will flounder.  If a business is being managed by someone who struggles to keep up with the current business volume and flow, how will that same person have the ability to double business over the next two to three years?


The High Tech


Include the latest and greatest high tech to leave the competition behind.  Technology keeps a small business ahead of large business.  In larger businesses, barriers from logistics, lack of capital may exist.  Changing systems and processes can be slow.  Keeping the latest technology integrated in the business ensures better data, improves decisions, overcomes service barriers to WOW the customer and improve efficiencies.  Technology can make a business look like a winner and people love to be a part of winning, successful teams.


The Mind Set


"Good" today is not good enough tomorrow!  Even as you execute today someone is becoming unimpressed, bored or another business is preparing to improve on what you offer and leap frog whick will pull attention away from you. 

Seth Godin offers this:  "'Good' is not good enough.  'Good' is boring.  Where is your purple cow?"

Which of these essentials does your business include?  Review your business to review which essentials are missing. As you do so, the next step would be to understand the barriers and "why".

If your business plan includes:

  1. Do what other businesses are doing.
  2. Do saturation marketing share the same message to everyone.
  3. A leader who is hard working and only maintain status quo.
  4. No investment of time, resources, effort or training in technology.
  5. Good quality and service equal to others in your industry.

Then I would get some business band-aids and buy business sadness flowers to prepare for the eventual business hospital.  You can then call the very expensive business doctor to give you business drugs and business therapy. 

You will then say, "If only I had put the five essentials to business success on the wall as a constant reminder, I would not be in the crummy business hospital getting tests from the business doctor who overcharges for everything." 

Do you disagree?  Take a look at the business success in companies you are aware of.  How many of these essentials do you see? 

In a world that is changing rapidly, these five essentials to success give any business or entrepreneur an advantage to do more than "be good".

How about a visual?  Here is an infographic with a few factoids about success:

5 Essentials to Business Success

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Greg, Good thought. Each decision is a Y in the road. Is it good for business? is a good question vs. "Will this make me feel better, be easier, etc" Which could be the path to failure. Thank you for your thought. Mike
Posted @ Saturday, February 06, 2010 9:14 AM by Michael Hartzell
Ashley, Thank you for commenting. If you were searching? Anything in particular? Mike
Posted @ Saturday, February 06, 2010 9:16 AM by Michael Hartzell
We're starting our own marketing division to a popular yet not so well known caterer, soon. Am not educated in today's economy or the stressors today's actions can bring tomorrow. Need business software, (ACT) and any other you think may help. Need all the help we can get.  
Thank you, Jeanne
Posted @ Tuesday, May 04, 2010 11:32 AM by Jeanne
Jeanne, So you are revving up for getting more leads? Inbound? Use Hubspot combines with Salesforce. 
Outbound? Whew. I have hundreds of ways. or have resources.  
Business plan, marketing calendars, break even spreadsheet and more. 
Marketing for a good caterer is good news. There are people in the city I bet already looking for caterers. (over half a million via Google)  
These tools and resources should get you part way. Best, Mike 
Posted @ Tuesday, May 04, 2010 6:44 PM by Michael Hartzell
Thank for the positive feedback. 
Sure enough, the vision is the foundation for keeping everything focused and the will high. 
Good thought! 
Posted @ Thursday, February 03, 2011 10:12 AM by Michael Hartzell
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