Awesome Restaurant Marketing Ideas!

Dumb Restaurant Marketing

Take a good look in the mirror.  Do you have any of these dumb restaurant marketing habits?

Topics: Restaurant Marketing

Restaurants Mobile Social Consumer Trends of 2012 [infographic]

DigitalCoCo has recently extracted data from its Restaurant Social Media Index (RSMI) to delve further into who today’s Mobile Social Consumer is, and how this group is engaging with — and affecting — the restaurant and hospitality industry. Additionally, the RSMI data unveils which top brands are utilizing the new landscape of mobile and social for consumer engagement.
Topics: Restaurant Marketing Mobile Marketing Landing Pages

Close Your Eyes to Manage a Restaurant and Grow Sales

Close your eyes and pause for a moment as you look at the restaurant and team from within your head.  As your mind’s eye roams around the restaurant, your lack of vision will require you to utilize that brain you were given.  One by one you will look at each person on the team and ask the $10,000 question:

Topics: Restaurant Marketing Restaurant Management

Establish Restaurant Credibility by Using Photos on Facebook

If you run a restaurant and have a Facebook Page and you’re not posting pictures, then you’re missing out on a huge opportunity. The aroma of what’s in the ovens isn’t going to convince anyone not already on site.

Topics: Restaurant Marketing Social Media Marketing Facebook for Business

White Bread = Death! [Epipheo.TV] What should restaurants do?

Can it be true that restaurants do more harm than good in regards to people's health?  How harmful is processed food?  If the average person eats only processed foods and very limited whole foods, is there an ethical consideration? 

Topics: Restaurant Marketing Nutrition

How Promoting a Key Staff Member Can Be Bad for Restaurant Marketing

The best restaurant marketing team might be the staff members themselves.  Since there is a preference to “promote from within”, you would think this would result in more success in the restaurant.

Topics: Restaurant Marketing Restaurant Management Human Resources

Finding Money for Restaurant Marketing and Services

The boss says: 

“Your budget is $25 a month for LSM (local store marketing).  Build restaurant sales and stay within the budget.”

The vendors and banks are shouting (using the mail) for the bills to be paid which leaves the restaurant owner asking:

“How can I do restaurant marketing or invest in software and services such as Inside Hospitality offers with no money?”

Topics: Restaurant Marketing

To succeed, restaurants should serve up the right coupons

BeFrugal.com examines top restaurant coupons and provides best practices   – There is a growing demand for coupons from restaurants and yet not enough establishments are taking advantage of this opportunity to bring in additional business.  Coupons & cash back website BeFrugal.com examined their top 100 restaurants based on domain traffic, restaurant-specific coupon searches and popularity on BeFrugal.com to identify which discount methods are most commonly used by restaurants.  

Topics: Restaurant Marketing

Simple Facebook Marketing Tips Every Restaurant Should Know

If the slew of fix-‘em-up cable television shows have taught us anything about the restaurant business, it’s that running a successful restaurant is incredibly difficult. Not only does a restaurant owner have to worry incessantly about the cleanliness of the establishment, the quality of the food, payroll and mortgages and taxes and food costs, and whether or not the restaurant’s employees are performing their duties correctly, but then there’s the matter of advertising to the public.

Topics: Restaurant Marketing Facebook for Business

Pop-Up Eateries are the New Wave for Restaurants [infographic]

Restaurants are a $372 billion industry. Pop-Up restaurants are appealing considering that more than a quarter of traditional restaurants fail within their first year, and 60% fail by their third year.  Cutting–edge chefs and restaurant financiers have sought new investment opportunities in recent years.

Topics: Start a Business Restaurant Business Food Trends

Forget about coffee, Taco Bell serving Mtn Dew for breakfast FirstMeal

It may be too late for this restaurant marketing idea.  Taco Bell has already announced its new roll out of serving Mtn Dew A.M. as part of the morning breakfast offering. (Note:  Taco Bell does not call it breakfast, they refer to it as FirstMeal)  Instead of focusing on coffee as a morning pick-me-up, they have chosen a Mtn Dew. 

Breakfast, which Taco Bell calls “FirstMeal,” is a growing segment of the fast-food cycle. McDonald’s and Wendy’s have ramped up their breakfast menus. Even IHOP is refocusing on the a.m. time period. At quick-service eateries, morning menus account for 92% of overall traffic growth in the last five years, according to research group Technomic.
Topics: Restaurant Marketing Food Trends News

45% of Workers Say They are Less Productive Without Coffee

If 45% of the workers say they are less productive without coffee, then why don't you sell more coffee?  The third heaviest coffee drinking profession is the education admistrators. Who qualifies?  Principals?  In that case, a restaurant with outstanding coffee must be at the center of their universe.  

Topics: Restaurant Marketing Food Trends Landing Pages