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Inbound Marketing Lesson from Brian Halligan on Bloomberg TV

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Marketing reality can change once you have an inbound marketing lesson.  Here is an inbound marketing lesson of the day as Brian Halligan is interviewed on Bloomberg TV.

Take a lesson from the Grateful Dead Brian Halligan says. A few of the talking points from the interview about inbound marketing. 

  • Think like a venture capitalist.  Experiment, take risks and go after the possibilities.

  • Create content which acts like mini magnets.

  • Does your marketing department look like it did ten years ago?  Time for a reality change.

  • The next generation will demand a different relationship and standard from product and service providers.

  • Be authentic and stay authentic.

  • Companies need to rethink the chennels they use with product selling and distribution.

It is difficult to make the big changes.  Waiting for a crisis or emergency which forces a decision will eventually lead you to think more seriously on this.  Avoiding a crisis is also a good plan.  Think about Hubspot as an advance solution.

Topics: Inbound Marketing