Inbound Marketing Lesson from Brian Halligan on Bloomberg TV

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Marketing reality change can happen once you have an inbound marketing lesson.  Here is your inbound marketing lesson of the day as Brian Halligan is interviewed on Bloomberg TV.

Take a lesson from the Grateful Dead Brian Halligan says.

A few of the talking points from the interview about inbound marketing. 

• Think like a venture capitalist.  Experiment, take risks and go after the possibilities.

• Create content which acts like mini magnets.

• Does your marketing department look like it did ten years ago?  Time for a reality change.

• The next generation will demand a different relationship and standard from product and service providers.

• Be authentic and stay authentic.

• Companies need to rethink the chennels they use with product selling and distribution.

It is difficult to make the big changes.  Waiting for a crisis or emergency which forces a decision will eventually lead you to think more seriously on this.  Avoiding a crisis is also a good plan.  Think about Hubspot as an advance solution.