Social Media in Plain English

Simplifying Social Media

A simple story that illustrates the forces shaping social media.

This video is a metaphor-rich explanation of Social Media by It tells of a town that changes as a result of democratization. It teaches:

  • Social Media's role in giving people the power to produce video, music, etc. on the web
  • How social media compares to traditional media
  • How fans play a role in deciding what should be findable and popular
  • The benefits of social media to individuals and organizations
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