What is Social Media in Plain English

A simple story that illustrates the forces shaping social media.

This video is a metaphor-rich explanation of Social Media by CommonCraft.com. It tells of a town that changes as a result of democratization. It teaches:

• Social Media's role in giving people the power to produce video, music, etc. on the web
• How social media compares to traditional media
• How fans play a role in deciding what should be findable and popular
• The benefits of social media to individuals and organizations