Guy Kawasaki, founder and Managing Director of Garage Technology Ventures, spoke to Stanford University students in October, 2004.
How many lose sight of the core elements of business success when starting a business?
Guy keeps it simple and straightforward.
He believes that those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful.
Kawasaki gives examples of the best way to make meaning: increase quality of life, right a wrong, and prevent the end of something good.