Guy Kawasaki Video:
Make meaning in your company

How many lose sight of the core elements of business success when starting a business? 

Guy keeps it simple and straightforward.

He believes that those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful.

Kawasaki gives examples of the best way to make meaning: increase quality of life, right a wrong, and prevent the end of something good.