Which are the best offers to use on a landing page? The answer varies based on the visitor and what phase they are in during their buying process. Since no two people think the same, we can break down them down into three basic groups:
Awareness: People have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled.
Evaluation: People are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit.
Purchase: People are ready to make a purchase or take action very close to making a purchase.