Restaurant Marketing Ideas

Restaurant Marketing Idea: Serve Addictive Foods

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You will read that the 3rd food on the list that is said to be addictive is:

Cheese

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Mmm. Cheeseburger.

Cheese, please! Cheese-lover's pizza. Cheeseburgers. Cheese fries. Cheese curds. Cheese plates. We have a love affair with cheese, and it's not pretty.

Here's something you might not know about cheese (and why it has such a hold on some of us). A study in 1981 found traces of morphine in cow's milk. That's right -- morphine, the opiate. It's definitely in tiny amounts, but it's there. Turns out cows -- and humans -- can produce morphine in their bodies. Researchers believe it's in the milk to help a baby bond with its mother.

The other addictive ingredient in cheese is casein. Casein is a protein that, during digestion, releases substances called casomorphins. Casomorphins also have an opiate effect.

Read the whole article here.

You get it right?  A totally new idea to build a business year after year.  No one will ever know that the reason they keep buying food at your restaurant will be from addiction.

Serve:

• Chocolate
• Sugar
• Cheese
• Caffeinated Beverages
• Junk / Fast Food

There is a secondary value to the article by Debra Ronca.  It shows a method to offer content, keep them turning the page and at the end of the article offer a list of related articles along with an even longer list of "sources" to let you know she isn't talking out her hat.

Fun article.  Sure enough, now that I think about it some it seems someone has already thought of the idea to base a restaurant business on chocolate, sugar, cheese, caffeinated beverages and junk / fast food.  Back to the drawing board.