New restaurant marketing idea: Email Newsletters (Old Idea, new data)
New restaurant marketing idea: Email Newsletters.
Hmmm. Email marketing is not a new idea. Let's do a poll.
How many restaurateurs have an email list of at least 5,000? Come on now. Don't be shy. Even way back in 1997 I had an email list of about 5,000 (during the days of dial up).
How many have 20,000? How many have 100,000?
Don't you think a restaurant business which is connected with their guests should be able to create contests, drawings, clubs, birthday gifts, collaborations and invitations to gather email addresses? After 5 to 10 years, I would bet your llst is long!
If not, then it is not too late.
Notice the graph below showing the open rates for newsletters. (Newsletters are different from a general email campaign.)
MarketingSherpa is an OUTSTANDING source for graphs, data, and survey information. Sure the data may apply to big picture vs. your local community but it does offer more than you have now.
Here is the latest chart:
SUMMARY: They wanted to know how the performance of B2B email newsletters compares to the performance of B2C email newsletters, so they asked nearly 1,500 marketers.
Check out this week's chart to learn how B2B email newsletters compare to B2C email newsletters in open rate, clickthrough rate and conversion rate.
Click for Sherpa analysis (Open access until Sep. 3rd)
Every restaurateur needs to create mini-marketing campaigns specifically for their business. Business owners and managers have specific needs. Morale, meetings, events, recruiting and 'impress the boss day' are but a few. Your newsletter may open new opportunities.
Take what is now an old concept and re-vamp it to meet your local community needs and support the businesses in your area while at the same time keeping them up to date about the latest menu offers and events.
- Here is the best email marketing management services list on the planet.
- Here is where you can find restaurant forms and restaurant marketing calendars. (There is always a reason to celebrate.)
- Here is where you can learn how to master your marketing skills with a hands on boot camp.
You have in your hand: Data, a calendar, a place to learn and practice, email management services, and restaurant marketing ideas to create your own email list.
What are you missing?
