2010 Free Restaurant Marketing Plan Calendar Spreadsheets
Posted by Michael Hartzell
The clock is ticking. The year is almost up. Hopefully you have been talking about your 2010 restaurant marketing plan for many months.
Fortunately for you, I have free restaurant marketing plan calendar spreadsheets available. If you click free restaurant marketing plan you will be directed to the download page and bypass the usual option form. You now know the backdoor because isn't that why you read blogs? To learn the secrets that save you time and trouble?
| Did you know that "Tick-Tock Day" is December 29th? Can you think of a Restaurant Marketing Idea for this? |
These restaurant marketing calendars are not designed to create a plan but rather to schedule out details of the plan you have already laid out. These restaurant marketing plan calendars are designed to print out at poster size and then post on a wall for a constant reference and execution. This is where the rubber hits the proverbial road and is one of the last steps before action takes place.
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On the free restaurant marketing plan calendars you'll find HOLIDAYS and Special Event Days! There are dozens of days to celebrate. Only a few are:
- Diet Resolution Week
- Dress Up Your Pet Day
- Get to Know Your Customer Day
- National Fresh Squeezed Juice Day
- Solo Diners Eat Out Week End
- Boy Scout 100th Year Anniversary
- National Chili Day
- Pancake Day
There are serious and fun days, important days to remember, and days you will want to forget. All of them are reasons to have a celebration, an event, or a special reason to recognize your guests with the best of ______________. |
| Did you know that Pig Day is in the first week in March? Are there people in your community who celebrate Pig Day? |
Notes and questions for the restaurant marketing plan calendar should give an overview of the 5 W's. Who, What, Where, When, Why. (Also consider How and How Many.)
- Who
- Who will do the distribution / invitation?
- Who will receive the distribution / invitation?
- What
- What will be distributed / used as invitation (vehicle)
- What will the primary message / theme be?
- Where
- Where will the distribution / invitations be made?
- When
- When will the distribution / invitation occur?
- When will the results be measured vs. target?
- When will breakeven be achieved?
- When will the "campaign" be officially over?
- How Many / Much
- How many will be distributed / invited?
- How many are expected to respond?
- How much does it cost? Is the cost within the set budget?
- How
- How will the distribution / invitation take place?
- How will the data be tracked? (by who)
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When is National Drive Thru Day?
It's on the restaurant marketing planning calendar.
Shortcut to Download |
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Do you know when Chocolate Day is? I do.
How about National Cheerleading Week? When is that? I know when it is!
They are on the restaurant marketing plan calendars!
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Your notes might include:
- Tom will write three blogs each week for a month.
- Janet will send 50 SendOutCards each week to guests for a month.
- Measure and review the results on the 5th day after each month's end.
- Jo-Jo will take a team of 5 people to hand 500 door hangers each week for a month.
- Team training will be done by Nancy on Tuesdays each week.
The themes / subject / message / topics have already been selected and the budgets set months before and can be written on the planning calendar as they evolve.
Since restaurants are typically a mix between offline and online, the large poster size planning calendar on the wall or bulletin board allows participation by everyone. Engaging the team can be a motivating factor for creating cooperation.
The free restaurant marketing plan calendar spreadsheets can be sliced and diced, cut and added to. Section off a piece or add more Holidays (you don't like mine?). They are listed to get you started.
You are not expected to do everything on the planning calendar in a quarter or even six months. You may go the whole year and not do a door hanger, a mailing, or a blog. That's ok. Delete what you don't need. Add what you want.
Next step:
- Download the Marketing Planning Calendar of your choice
- Slice / Dice and tailor it to your needs.
- Print it out poster size and post it on the wall.
- Write your activities for each week which cover the 5 W's.
- Train and assign the team to their tasks.
- Use the calendar to show the cause and effect. (results)
- Adapt as needed. Increase what works. Reduce or Adjust what doesn't.
- Can't tell what works? Re-think your plan. Measurable results are preferred.
- Celebrate with the staff and the guests. There is always something special to put on the calendar. (But listen to your guests, what is THEIR thing?)
The planning calendar shows a dozen plus free ways to do restaurant marketing.
Your sales will be up if you invite people to come to your restaurant. Period.
If your sales are down or flat, look at the marketing planning calendar on the wall. Just how many people are you making invitations to each week?
There is a calendar for every quarter of 2010. You still have time to catch up.
Hopefully you won't be using it without a marketing plan, a budget, knowledge of your breakeven and the business strategy / vision.
"10 Magic Marketing Tips" ebook (by yours truly) will give you more reference about what I speak of when I say "invitation: Download the ebook. Its free.
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