How long should a blog article be?
How long should a conversation be?
How long should a joke be?
What length of time does it take to tell a story?
Are you making a case, instructing or sharing a list that is the best on the planet?
The rules are broken daily and Twitter was not the first to create micro-blogging limited to 140 characters.
Seth Godin will blog a couple of sentences to share a thought.
Richard Gabel or John Jantsch will give you the kitchen sink and then some to challenge thoughts and fill your bucket.
The reader says: I read less and read slower. Please make me SMink=Smile and think at the same time™ to keep me interested. Reading a screen, after all, is more difficult than paper.
The rules are changing as we speak.
Small screens on mobile devices compete with 47 inch screens.
To say how it is supposed to be during time of constant transition will keep the small business owner behind the pack. Think about the reader for your business. Consider their background, education, income, age and goals. Listen well to their wants, needs and passions. No one will know YOUR customers as well as you do.
How long should a blog article be?
This long. Because I have made my point.
