Addicted to "Yes"... that moment when everyone wins.

Introductions and invitations change the world and are exceptionally valuable yes opportunities. You will find me reverse engineering yes moments with analytics tools such as HubSpot along with about 200 tools, but it doesn't stop there.

Michael Hartzell, your Inbound marketing pro with guerrilla marketing savvy.
Services, speaking, training and consulting to help you change your marketing reality.

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"Maximize impact and return on investment: Be personal, unpredictable and interesting."



A special message to:

Entrepreneurs, intrapreneurs, linchpins, over-achievers,
and those who feel a little weird and don't fit in.

This blog with tips, ideas and resources is for you.

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Sharpen Your Skills
Leverage Your Talent

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"Authoritative List of Adjectives"

∼ Entice and Inspire with Titles & Headlines ∼

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The savvy guerrilla marketer understands the value of using innovation and time vs big budgets and appreciates the opportunities free software provides.

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Are you trying to conquer the world or change the  community? What's missing?

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“Michael has a unique ability to move from strategy to execution at lightning speed--Truly a results oriented individual. Michael is a marketing expert who has found a niche in Internet Marketing and what it takes to create success for others out of a mantra of "making their day."

If I would have met Michael 10 years ago, I would have increased my ability to grow my business 10 fold; he is that good.”

Robert Nitschke, CollaborationHQ


The Survey Handbook

The Survey Handbook will help you understand:

  • How to write good survey questions
  • What are the advantages and disadvantages of surveys? and much more!
Get the handboook here > 



Scientific Advertising

The Most Important Marketing Book Ever Written

"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It has changed the course of my life."  --  David Ogilvy

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Take it or Leave it

The Only Guide to Negotiating You Will Ever Need

If you want to be a better negotiator, you can buy 24 books, take 12 courses, and attend 7 seminars
-- or, you can read this guide to negotiating.

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Entice with Adjectivity

The Authoritative List of Simple Adjectives

If you want to improve your headlines, titles and content then you need to understand the power of simple adjectives. Entice and inspire them with better titles and headlines.

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Why it matters

~ It's about the mission ~

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