Michael Hartzell, on 7/20/12 8:30 PM
Is narrowcasting better than broadcasting? Some will show how text messages are opened 98% of the time. Compare this to 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Therefore, companies that market through SMS/MMS have a far truer reach. Considering that previous data shows that those who use text messaging are on the inner circle, the users are keeping an eye on the texts to stay in touch with those who matter.
Michael Hartzell, on 7/12/12 10:38 AM
Google has been on a consolidation spree as of late, compressing everything from privacy policies to products and services. Google Places now knows the feeling as it was recently merged into Google+, the company’s social network that has been the beneficiary of numerous integrations. This is actually great for local businesses, so let’s take a look at how restaurants can dig in and take advantage.
