Michael Hartzell has changed my marketing paradigm from outbound marketing, telesales, direct mail, yellow pages, etc. to embracing a radical new concept of inbound marketing. Inbound marketing has been around for quite a while so it is tested and proven.
Having been in businesses for 30+ years and hired telemarketing firms, direct mail gurus, yellow page reps, newspaper, television and radio ads just to name a few I know the difference between professionals and amateurs; professionals cost less in the long run.
In the late 1990’s I spent hundreds of hours developing a market tracking system on Excel for one of our construction businesses which showed exactly which media was producing results, by zip code, and a whole host of demographic and psychographic profiles, cost per inbound call and a whole lot of other data to determine where to invest our marketing dollars. It helped grow that plumbing business to seven fully stocked trucks rolling down the highway generating substantial revenues. The internet and social media have marginalized outbound marketing and now is the time to embrace inbound marketing. The problem is there are a lot of well-intentioned people who believe they can help businesses with it and most of them can’t because they do not do what it takes to be a professional.
Michael Hartzell is a professional because he invests the time, money, effort and in-depth research required to become a professional in the inbound marketing arena.
My advice to you is visit his website: http://www.michaelhartzell.com and contact him; you will be glad you did!
Randal L. DeHart, PMP, QPA