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Step by Step YouTube Video Marketing by the Numbers to get 1.2 Million Views

If you believe in the hyped up Internet marketers, you will buy off on the idea that YouTube video marketing is the magic marketing formula for everyone to use.  As you look at the absolutely terrible videos on Youtube and the minuscule number of viewers, "why bother" may be your response.

Topics: Statistics Guerrilla Marketing Video Marketing Social Media Marketing Success Stories

The Most Trusted Media for News and Information [Chart]

Social media is NOT the most trusted resource for news and information.  

Traditional media and online search engines are the most trusted sources of general news and information around the world, according to the "2014 Edelman Trust Barometer."  The global survey found that 65% of "informed publics" trust traditional media (top-4 box on a 9-point scale), with an equal share trusting online search engines. Informed publics refer to college-educated adults aged 25-64 in the top quartile of household income for their respective age groups and who are significant media consumers. 

Topics: Statistics Marketing Marketing Plan Social Media Marketing Inbound Marketing

Live TV on Top - Search Beats Email

A quick glance at the latest data from MarketingCharts.com may help you think more quickly your marketing budget.  Live TV viewing remains the first choice vs. DVD, Internet, smartphone or streaming via TV.  Along side this data you will note how search remains the method for traffic on top of email and social trails behind.

Topics: Statistics Online Marketing Marketing Email Marketing

Online Advertising Statistics Shows Where Your Competition is Spending [infographic]

This infographic shows the billions spent for online advertising in both the past and future.  Over the next few years, online advertising will double.  This is especially true for companies which rely heavily on the online transaction such as Amazon which has no brick & mortar store (yet).

Topics: Statistics Online Marketing Advertising

How to Execute a Public Recognition Program

In order to execute a public recognition program you or your organization needs to have perceived authority, a team, a flexible online platform and there needs to be a compelling reason that people will feel it valuable and want to participate.

The last on the list may be the most important and most difficult to achieve.  People must believe it is important enough to take action.  Will people take action because they like it?

When you look at the numbers of the top ten watched videos of all time on YouTube, 9 out of 10 videos are music videos.

Topics: List Building Link Building Statistics