Today’s small business owners all share a common goal: to get more for their dollar and find the best strategies for small business marketing. A newer app in the marketing world is Snapchat. This app is much more than a simple photo and video sharing app. Since its debut in 2011, it primary use has been for fun, but Snapchat is evolving into a marketing tool that has a lot to offer businesses. Marketers who strive to find an out-of-the-box way to reach their target audience, especially those with a younger demographic, are especially seeing the benefits of using the app. It’s the marketing wave of the future – 77 percent of college students are using Snapchat to send 400 million messages daily.