Learn how to reach into the hearts and minds of people with surveys
Surveys provide important information for all kinds of research fields, e.g., marketing research, psychology, health professionals and sociology.
The Survey Handbook will help you understand:
A survey may focus on different topics such as preferences, behavior, or factual information, depending on its purpose.
Since survey research is always based on a sample of the population, the success of the research is dependent on the representativeness of the population of concern.
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