Michael Hartzell, on 7/30/11 3:35 PM
Too frequently the restaurant owner says: "Not too much restaurant marketing. Don't want to be too busy." When the restaurant owner is 10% of the staff and picks up the ball when there are staff members who are sick, late, stupid, selfish or undependable, the restaurant owner in survival mode is not interested in more work.
Michael Hartzell, on 7/26/11 9:39 AM
Simon Sinek's innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.
Michael Hartzell, on 7/11/11 5:06 AM
Is signage a part of the restaurant marketing plan or simply looked upon as another piece of equipment? Are menus in a restaurant a functional tool or a powerful marketing tool to influence, persuade and grow sales?
Investing in new restaurant signs and menus can be a costly investment and difficult at times to measure the return on investment.
Michael Hartzell, on 7/4/11 12:00 PM
Guerrilla marketers see big opportunities every year when it is time for neighborhoods to celebrate with fireworks.
Michael Hartzell, on 7/1/11 5:05 AM
American Express has formed a partnership with Foursquare and others to change coupon offers from traditional to digital. Eliminating the scissors and envelope to automation will speed the transactions and improve data collection. (and reduce employee fraud?)
American Express and the social networking service Foursquare have launched a partnership that enables American Express card members who link their Foursquare profiles to their cards to "load" to mobile devices and redeem merchant specials without the need for coupons or special codes.
