Michael Hartzell, on 6/29/11 11:18 AM
There are rumors about restaurant marketing tactics which are spread around the Internet. The message is very clear that restaurants are trying to "pull one over" on their guests.
If your restaurant strategy is to create marketing messages that misdirect and minimize information, then over time you will become untrustworthy.
Michael Hartzell, on 6/29/11 10:35 AM
A successful business owner who relies on guerrilla marketing listens first. Restaurants are no exception. If your restaurant is in New Hampshire, pay attention to the Beer Institute's Brewer Almanac. In this special report (which is in essence a spreadsheet) you will learn that the highest consumption of beer per capita is in New Hampshire at about 32 gallons annually and is twice that of the lowest in Utah.
