What is your belief about the barriers to effective restaurant marketing? If the belief is that business is poor because times are "bad", there are always bad times, During the worst of times, restaurant companies born and achieve great success.
Michael Hartzell, on 1/29/09 10:04 PM
What is your belief about the barriers to effective restaurant marketing? If the belief is that business is poor because times are "bad", there are always bad times, During the worst of times, restaurant companies born and achieve great success.
Michael Hartzell, on 1/27/09 8:19 PM
My restaurant marketing ideas can get a little crazy. There was a quote I heard long ago:
Michael Hartzell, on 1/11/09 2:02 PM
Why do you have a business card? What is the purpose of spending money to have a company print business cards? The intent today is to change your perspective.
Over the many years in the restaurant business, the only people who wanted a business card were people who wanted my time or money. Think about what a business card truly does for you in your restaurant business.
It provides your name, email, phone number, website address, online ordering site, fax number, name of business, title and of course the address (for snail junk mail?).
Since you are in the restaurant business, the game is NOT the same as other businesses. And think about whether you have many of the tools others do. To create a gourmet meal, it does not require any of these items which are found on the business card: