Marketing Insights Free eZine

Connecting to Audiences Via Customer Segmentation

One of the most crucial skills a marketing professional can master is segmentation — dividing a potential audience into groups and pinpointing with whom the marketing message is most likely to resonate. In fact, in today's fast-paced world, segmentation proves to be more vital than ever.

Buyers make split-second purchasing decisions, especially when they're shopping online. Segmentation helps the right message reach the right person with plenty of time to spare.

As you continue to hone your marketing skills, make sure segmentation is at the top of the to-do pile.

Topics: Segmentation Email Marketing Persona

9 Reasons Why All Startups Need Video Marketing in 2019

Video is not a new concept. It has been one of the key startup marketing ideas for years. However, while in the past, video was simply an afterthought in a brand's marketing campaign; today, it is an essential element of all successful growth hacking - especially for startups.

But what is so important about startup video marketing? Here are the top nine reasons why all startups need video marketing in 2019:

Topics: Video Marketing Startup

AeroLeads - Painless Prospecting by Pulling People's Information with a Click

What does it take to investigate, search, dig and 'spy' for new information  about a prospect? AeroLeads has an answer that looks promising.

Search and Add prospects and leads at AeroLeads to get their Verified Email addresses and Business Phone Number. Find business emails of decision makers with title, location and company emails with phone numbers, address etc.

Topics: Business Software Email Marketing List Building

How to Develop a Blog Outreach Plan & Execute With Style

What is blogger outreach?  

It’s the process of developing a communication strategy that helps you reach out to bloggers with strong influence online for the purpose of promoting your content to their target audience.

Outreach programs can be tedious and some say "take too much time". As a result, software tools such as Ninja Outreach, BuzzStream and BuzzSummo that help to reduce the amount of time to research may help.

Topics: SEO Link Building Inbound Marketing Business Blogging

Online Business Model Checklists for Your Success

What is your business model online?  How successful will you be if each of the tasks you see on the business models below were on your personal to-do list?  Can you be an expert in each of them?  How long will it take to become proficient? The Internet is not simply a phone book and is much more complex than you may realize.

Below you will see a variety of business models which you may be using.  As you look at each type of business models, understand how these might match your needs. 

Topics: Business Success Business Planning Online Marketing Inbound Marketing

Website Pop-ups - Do they align with the inbound marketing ideology of not being obtrusive?

Before I share with you a great pop-up tool, let's talk about that party at your home.

When you have a party at your home... you greet people personally, with enthusiasm, and make special offers to ensure their comfort.

  • You provide service, take their coat, offer something to drink and celebrate their arrival.

In a sense, you "pop-up" into their face and it is accepted and appreciated. Your offers are helpful and the intent is obvious.

And then came the website page - where Internet marketers are about "getting" more.

Topics: Business Software Inbound Marketing

Guerrilla Marketing Checklist & PR to Start the Adventure of "Famous"

Here is a potential guerrilla marketing checklist to get you started in the adventure of becoming "famous".  Guerrilla marketing works 100% of the time if executed well.

To that end, if you are starting from scratch and are hoping to become "famous" but low on funds (and in a hurry), this outline might prove helpful.  It is based heavily on guerrilla marketing tactics with an inbound marketing mindset.

Topics: Press Release Guerrilla Marketing Ideas PR Business Planning Inbound Marketing Marketing Plan

Keyword Ranking Tools

The keyword ranking tools listed below will save you a long search through the Internet. If you are a professional, you probably already have the tools. 

If you are a DIY entrepreneur, you search for great software or services to stay up to date with the latest website ranking strategies and tools. 

Beyond keyword ranking tools are resources for blogger outreach programs. I have included NinjaOutreach as a resource to consider it an option in your marketing plan.

Topics: Business Software SEO Keywords Inbound Marketing

The Best Free SEO Tools for your Business Success

The Best Free SEO Tools for your business success:

With HubSpot's all-in-one-marketing system, there are many SEO tools built-in and already available. As a result, I have not found it as necessary to use as many SEO tools.

Even so, here are many SEO software tools that will compliment any marketing system, including those using HubSpot.

Topics: SEO Free Software

How to Embed RSS Feed into Website for DIY Entrepreneurs

For the DIY entrepreneur who wants to embed RSS feeds into their website, instructions and resources are listed below.  

What is RSS?

RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.

Note: Not all of these are simple/easy. I share them with you in case you have someone on your team who has the expertise to get it done.

Topics: Internet Marketing Inbound Marketing Software Webdesign