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What is the Most Important Page on a Website?

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Is the most important page on this website the blog article you just wrote?  What is the most important page on a website?  What type of pages are we comparing when analyzing which is most important? 

If this seems basic and self evident, please move on. Your advanced knowledge may be wasted here. There are plenty other pages to wet your appetite about inbound marketing and free software tools. 

Here is a list showing a variety of website pages which you might put on your website:

  • Static page
  • Blog page
  • Landing page
  • Product page
  • Home page
  • Forum page
  • Link resources page
  • Site map
  • Table of contents page
  • Guestbook page
  • Video page
  • Photo gallery page
  • The website page with the most inbound links
  • The website page with the most ranking keywords
  • Success page

As a website is built, the most important page is the "yes" page.  It is the page where potential buyers take action and introduce themselves. 

When a potential buyer is looking at something in a brick and mortar store, there is that moment of decision when "I want more" or "I am going to buy that" occurs.  This is the reason for the marketing, the service and the special attention.  Large investment has been made, hiring and training teams, and putting systems in place to achieve one thing:  YES.

Think about a store full of bicycles people can touch, sit on and roll around the showroom floor.  If someone wants to buy a bicycle and there is no process in place, no one to take the cash, no speaker to talk into and order... the bicycles would sit and gather dust.

The website without that action page is a library or museum. 

The most important page on the website is ....

The landing page - where people complete a form and introduce themselves.

or

The product page - where people click "add to cart" and anticipate the arrival of their new purchase.

Without one or both of these two pages, a website is not an effective tool for achieving business success.

There are exceptions of course.  If your business model is that of a publisher, you hope for clicks on advertising banners from readers.  In this case, every page is important since every page has advertising.  A publisher relies on "more content" to draw traffic for more eyeballs to the advertising for possible clicks.

Most entrepreneur are not publishers. It is more important to have more sales or get leads. Landing pages or product pages are the moment of decision, where viewers say "yes".  

If you agree that the most important page on your website is the landing page (where a lead is generated) or a product page (where a purchase can happen), is there easy access to these pages?  Offering a very clear path with precise text and and graphics entices a potential buyer... they just can't help themselves and click.

Even as you are building the home page of your new website, be thinking of how the home page will inspire them to take action and fall into the landing or product page where you give them more than they hoped for while you get paid with either contact information or with cash.

To give an example, I will try to entice you to click:

click marketing bookfree download the most important

If you want to learn something new, then read a book a hundred years old." - Jeffrey Gitomer: 

Topics: Inbound Marketing Conversion Ecommerce Landing Pages