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What Are QR Codes and How Do You Use Them?


The little black squares on a white background, each one looks like a speckled square, are called QR codes. These QR codes is said to be one of the most exciting new marketing methods available and yet people are still do not know about them.

QR codes is an abbreviation for "Quick Response Codes". 

They are two-dimensional graphics which contain information about whatever their creator intends. These codes are read by mobile smartphones.  You don't need to pay attention to the recent studies to know that smartphones are becomming the dominate device.  QR codes have an extreme potential to reach customers and provide them with information about products, services, and everything in between.

Creating and Reading QR codes

There are a number of free QR code generators that are straightforward and easy to use. To read a QR code, you need a smartphone and you need to download an application first.

Here is where you can make a QR code for free: (for colored QR Codes)

Uses of QR codes

QR codes became popular in Japan in the 1990s and are just beginning to catch on in this country. They've been used in art shows to provide further information on the artists, and as business cards, without the physical cards.

You will now find QR codes used on mailing pieces, and on the outside windows of restaurants to explain their dishes and prices when the restaurant is closed.  Since QR codes are not widely used yet, it would seem that an opportunity exists for business owners to be technology pioneers and find creative uses for these codes.

QR codes can be a unique way to connect with those potential customers who pride themselves on being ahead of the game.  Realtors, for example, use QR codes on their sales signs. People drive by, capture the code, and look at the information when they can.

This video defines QR Codes, points you to where you can create them and provides 10 ways you can use them to promote your business. A great introduction to the burgeoning QR Code craze.

In the current environment, QR codes are ultramodern and can cast a futuristic glow on business owners who take the chance to work with them.  QR codes are a tool of service as they make it more convenient for customers to get what they want.

Test it out with baby steps.

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Topics: Guerrilla Marketing Mobile Marketing QR Codes