Marketing Insights Free eZine

Catching Fish With Strawberries and Cream

They look the other way, ignore your Facebook page, delete your email without reading and discount your interview. While your business is appears to visible, it might be intentionally ignored in the new world of media.

You take it personally because you took hours picking the exact photos for your website, the faucet for your AirBnB rental, the perfect font for your landing page. Perfection is ignored and it is all personal.

In reality, there is little seperation betweein personal and business.  This blur between personal and business warps our judgment and what appears to be so important may not be so.

Topics: Guerrilla Marketing Social Media Marketing Inbound Marketing Marketing Strategy

Linkedin Pulse & Why it Matters

LinkedIn turned into a content site with anyone having the option to write an article on Pulse. When they added Pulse, only influencers were invited. Now anyone can post an article. You can access LinkedIn Pulse here:

Topics: Social Media Marketing Inbound Marketing Linkedin

Three Things to Know About Snapchat for Business Marketing

Today’s small business owners all share a common goal: to get more for their dollar and find the best strategies for small business marketing.  A newer app in the marketing world is Snapchat.  This app is much more than a simple photo and video sharing app. Since its debut in 2011, it primary use has been for fun, but Snapchat is evolving into a marketing tool that has a lot to offer businesses. Marketers who strive to find an out-of-the-box way to reach their target audience, especially those with a younger demographic, are especially seeing the benefits of using the app.  It’s the marketing wave of the future – 77 percent of college students are using Snapchat to send 400 million messages daily.

Topics: Business Software Guerrilla Marketing Social Media Marketing apps

An Awesome Facebook Marketing Campaign Checklist for Any Business [infographic]

This is one of the best Facebook marketing campaign checklists you will find.  It comes in the form of an easy to understand infographic from AESConnect.com. Facebook marketing may not be the first choice for every business but with an expected 1 billion users this year, to not do a test campaign or two is a mistake.

While you can improve and support personal and business relationships with Facebook by commenting and liking posts of others or share your thoughts and photos; these are only a small piece of a serious results oriented Facebook marketing campaign.  

Topics: Social Media Marketing Inbound Marketing Facebook for Business

Step by Step YouTube Video Marketing by the Numbers to get 1.2 Million Views

If you believe in the hyped up Internet marketers, you will buy off on the idea that YouTube video marketing is the magic marketing formula for everyone to use.  As you look at the absolutely terrible videos on Youtube and the minuscule number of viewers, "why bother" may be your response.

Topics: Statistics Guerrilla Marketing Video Marketing Social Media Marketing Success Stories

5 Minute LinkedIn Daily Marketing Plan

What might be missing in a typical Linkedin marketing plan is a sense of direction or purpose.  You may believe Linkedin takes too much time. It has benefits vs traveling an hour to a networking meeting, standing in a room for a couple hours with hope of making a connection and driving for an hour on the return trip. 

Motion and activity when networking is not a measure of success.  The number of business cards in hand represent a big win.

Topics: List Building Social Media Marketing Linkedin

"Making LinkedIn Your Lead Generation Machine" - Webinar with Viveka von Rosen and Nimble CMO, Eric Quanstrom

You are going to enjoy this brand new webinar recording about Linkedin.  Whether you are brand new as a rookie or a pro, you will find value.  Listen to the experts as they share the "Making LinkedIn Your Lead Generation Machine" webinar.  LinkedIn expert, Viveka von Rosen and Nimble CMO, Eric Quanstrom are the presenters and you will find them both to be a wealth of information.  I am not a big fan of watching a webinar with two people presenting as a team.  The conversation between presenters might become a distraction.

This video offers a special bonus with information about Nimble.  Nimble is a social CRM and offers you the opportunity to manage contacts based on specific criteria.

Topics: Social Media Marketing Linkedin

The Most Trusted Media for News and Information [Chart]

Social media is NOT the most trusted resource for news and information.  

Traditional media and online search engines are the most trusted sources of general news and information around the world, according to the "2014 Edelman Trust Barometer."  The global survey found that 65% of "informed publics" trust traditional media (top-4 box on a 9-point scale), with an equal share trusting online search engines. Informed publics refer to college-educated adults aged 25-64 in the top quartile of household income for their respective age groups and who are significant media consumers. 

Topics: Statistics Marketing Marketing Plan Social Media Marketing Inbound Marketing

8 tips for nurturing a lead and closing the sale [infographic]

While its best to be cautious with what others say and do in surveys, it is still good to keep them handy.  This infographic gives tips about how to nurture leads and get better results.  As you look at the infographic "Planting a Seed and Nurturing a Lead" you may decide its not for you because you are in a big hurry.  If you "don't have time to nurture" or gain the confidence of people you want to do business with, then prepare for the worst.  

This infographic will help you think twice about when, where and how you will engage people whether it be via social, telephone or email.

Topics: Closing a Sale Social Media Marketing Nurture Leads

Conducting a Successful Facebook Contest: How to Identify the Right Incentives

As you may have noticed, everyone seems to be running a Facebook contest of sorts these days. There’s good reason for this, as Facebook contests can help increase your customer base if you them right.

Key Takeaways you can expect from this article to help you with Facebook contests:

1)  Identifying if your business needs a Facebook contest
2)  Identifying your goals for conducting the contest
3)  Tips on selecting incentives for making your contest a success while ensuring you meet the goals you have set out.

Topics: Contests Social Media Marketing Facebook for Business