They look the other way, ignore your Facebook page, delete your email without reading and discount your interview. While your business is appears to visible, it might be intentionally ignored in the new world of media.
You take it personally because you took hours picking the exact photos for your website, the faucet for your AirBnB rental, the perfect font for your landing page. Perfection is ignored and it is all personal.
In reality, there is little seperation betweein personal and business. This blur between personal and business warps our judgment and what appears to be so important may not be so.