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How to Develop a Blog Outreach Plan & Execute With Style

What is blogger outreach?  

It’s the process of developing a communication strategy that helps you reach out to bloggers with strong influence online for the purpose of promoting your content to their target audience.

Outreach programs can be tedious and some say "take too much time". As a result, software tools such as Ninja Outreach, BuzzStream and BuzzSummo that help to reduce the amount of time to research may help.

Topics: Link Building SEO Business Blogging Inbound Marketing

Keyword Ranking Tools

The keyword ranking tools listed below will save you a long search through the Internet. If you are a professional, you probably already have the tools. 

If you are a DIY entrepreneur, you search for great software or services to stay up to date with the latest website ranking strategies and tools. 

Beyond keyword ranking tools are resources for blogger outreach programs. I have included NinjaOutreach as a resource to consider it an option in your marketing plan.

Topics: Business Software SEO Keywords Inbound Marketing

The Best Free SEO Tools for your Business Success

The Best Free SEO Tools for your business success:

With HubSpot's all-in-one-marketing system, there are many SEO tools built-in and already available. As a result, I have not found it as necessary to use as many SEO tools.

Even so, here are many SEO software tools that will compliment any marketing system, including those using HubSpot.

Topics: SEO Free Software

Learn if Your Website is Mobile-Friendly with a Google Test in 30 Seconds


There is a big buzz going on related to "mobile-friendly". Since Google announced "mobile friendly" will become one of the criteria for ranking, many website designers and software sales people are overly excited with a new reason to sell small businesses and entrepreneurs the next website.

Google have announced their campaign to get website owners and webmasters ready to update their websites for changes in mobile friendly ranking factors, with a deadline set by the firm of the 21st April 2015.

As of this date Google has advised they will be expanding their use of “mobile-friendliness” as a ranking signal, and that it will affect all mobile searches worldwide. There is expected to be a significant impact in Google’s search results so we are advising below what website owners can do to ensure they are ready in plenty of time.  

Topics: SEO Inbound Marketing Google Mobile Marketing Webdesign

Content Farms

"My website is not a content farm!" "What do you mean I am farming content?"  "My website is a review site, not a content farm!"  The exclamations and indignations are rampant.  Sensitivity and embarrassment are mixed with anger and regret.  Have you heard someone say:  "Sure, I borrowed a bit, took short cuts, and why not?  It is America!  We are free to pursue happiness and capitalism."

When the search engine companies have reputations to keep and the results are nothing more than fluff or misdirection which leaves those searching feeling frustrated, their "customers" are not happy.

Topics: SEO Inbound Marketing Content Marketing Google

SEO - That was Then & This is Now

Did you ignore the hype over the last 10 years about SEO? Are you tired of the emails, spam and phone calls with big claims "We can make you #1 on Google in 7 days"? The idea of a brick and mortar business relying on the invisible world of the Internet or SEO where terms about "keyword ranking" have been foreign.

It no longer matters. The tricks, strategies, tactics, white hat, gray hat and black hat for keyword ranking is being outsmarted by search engine software.

The new world media and technology, Internet marketing, social media, content marketing and the new hot "inbound marketing" has changed. Not everyone has caught up and "experts" will keep trying to sell the old.

Topics: SEO Inbound Marketing

The Future of Search: Marcus Tandler at TEDxMünchen [Video]

Marcus Tandler, a speaker at TEDxMunchen, delivers a fresh perspective of the future of search engines. Search expectations constantly change, and search engines are forced to change with them.

Today it has become crucial for search engines to understand rather than to merely index as our search is “recency-sensitive” and replete with questions.

German born marketer Marcus Tandler has become famous for his rapid-fire presentations and future-facing insights. Finally, Marcus has made it to the TEDx stage to share his predictions with the world. 

Tandler predicts that search of the future will be moving from a web search to a contextual search to accommodate our ever-rising search expectations.

This video is about more than search.  Consider how the behavior of humans has changed.

Topics: SEO Search Engine Google

How to Add Canonical Tags to a Website Page and Avoid Duplicate Content

SEO is the topic and duplicate content is the issue.  When there is duplicate content, canonical tags tell search engines which page to index.  They ensure that you won't be punished for having content appear multiple times on your site.  They also allow search engines to link to the dominant page out of the bunch.

Topics: SEO Internet Marketing Webdesign

The Future Of Link Building for a Lonely Website [infographic]

"Link building" as a simple task or automation risky.  Google does not want to make website more popular by ranking them.  Google wants to rank websites that are popular.  

Movies hire people to stand in crowds so that a scene looks real.  Politicians consider methods to build excitement with crowds they create.  I had employees park in front of the restaurants to make it appear as if the restaurant was popular.  I eat extra portions of food from a plate at a potluck to make the person who brought the plate believe it is popular.

Topics: Link Building SEO Inbound Marketing

Why You Should Have Keywords in Your Domain Name or url

While the search engines are less likely to give you a boost in ranking because keywords are included in the domain name or url, you should continue to do so.

In the few seconds it takes for visitors recognize a website as relevant and helpful, details matter.

By creating domain names or urls which which are very specific to the product or service, you provide another way for the visitor know instantly if they are in the right place.

Topics: SEO Keywords Inbound Marketing